Lead Management Consulting Services for Small and Medium Size Marketing Agencies
Top challenges for small and medium size marketing agencies are quite simple: Erratic cash flow, difficulties in acquiring new leads and signing new clients...while businesses are consolidating their marketing support into less providers and reducing their budget at the same time...Sounds familiar?
All the surveys are pretty clear on the key challenges for marketing agencies.
In the "2012 State of the Online Marketing Services Industry" by HubSpot, the top challenge for agencies is concentrated on managing their cash flow, by having a more constant and controllable flow of business.
To gain this flow of business, marketing agencies need to generate leads.
Now, according to the same survey from HubSpot, the second most important challenge for marketing agencies is..."Not enough leads"!
To generate leads and manage them properly, you need a performant and systematic leads management process in place, that you can turn off and on as needed, to manage your projects flow...A big client left or is not yet there?...Open the leads generation and management faucet...Too many projects?...Reduce its flow.
Now, generating leads is not enough...why?
According to the National Sales Association, where sales occur in the sales cycle, it is as follows:
2% of sales are made on the 1st contact
3% of sales are made on the 2nd contact
5% of sales are made on the 3rd contact
10% of sales are made on the 4th contact
80% of sales are made on the 5th-12th contact
How many times did you ever reach the 3rd contact stage or the 5th contact stage for your leads or even worst the 1st contact stage? Do you have the time? Do you have the infrastructure? Do you have the talent?
For your leads management system to be effective, you need several things:
- A set of appropriate leads sources and a formal qualification process
- A systematic and targeted follow ups mechanism
- A clear set of milestones for leads transmission and management activities between the different parties involved
- A unique combination of adaptability and automation
- Dedicated attention
Prof. Rejaud has managed customers acquisition, inquiries and leads management projects for very large (American Express) and for smaller (Haddad & Partners, Focus Marketing, etc.) companies. In all cases, the implemented leads management paid off.
Professor Rejaud has already implemented powerful leads management process for many small and medium size marketing communications agencies.
The solution that Professor Rejaud offers is a complete outsourcing package where all aspects of your leads management process are covered, from strategy to execution (including the access to a contacts management application and its marketing communications add-on)...You come back in the picture when "the" lead is ready to meet with you, for finally talking business.
Furthermore, the proposed solution is totally personalized and adapted to your particular case.
Interested in a simple and effective leads management solution for your marketing agency? Go to Contact or email or call 7184144662 for setting up an information-sharing appointment.