Shopper Marketing, Commerce Marketing, and eCommerce/ Omnichannel

This is the first post that I am creating on this blog and I felt that a great way to start was to add some controversy. I will claim that aside all the smoke on Digital Marketing...in the end...the core principles of effective marketing remain the same:

Understand the needs and wants of the consumers in the market that you are aiming at
Identify and understand the competitors on that market
Based on this knowledge:
- Identify your top target
- For the top target, identify the top competitors to beat
- Define the value (benefits for price) that you need to propose to your target, to beat those competitors
- Define the positioning strategy that will support your value proposition for your top target
You can then and then only define your optimum marketing mix (Product, Price, Placement-Distribution & Promotion)...including your promotional mix which includes...Digital Marketing

So before you get to the shinny objects of Digital Marketing...a lot has to be decided and this is effective marketing 101